FACT BOOK 2019

162 PROMOTIONAL LABELLING EXAMPLES Examples for your promotional labelling Screen printing – white double print or single print in black, silver or gold Screen printing – Coloured print motif with white undercoat or visible white Exception Printing on white umbrellas does not require the white undercoat. The colours silver, gold and black also have good coverage even without the white undercoat. 2 1-colour print motif, black Coloured prints In this case, we work with a white undercoat. It is slightly smaller than the coloured motif to ensure that no white is visible. Costs are incurred for an additional print colour with the corresponding pre-printing costs for this white undercoat. Double print, white / white undercoat A white undercoat is required in most cases to guarantee brilliant colours and good contrasts. Visible white requires a double print. The coverage and brightness of the applied colour is then increased considerably. The result is a vivid printed image. 1 1-colour print motif, white This requires a dual printing process (calculated like 2-colour printing) – Preliminary costs for film, set up and screen costs are only charged once per logo. 3 1-colour print motif (with white undercoat) 4 2-colour print motif with visible white (with white double print) See p. 12 for more infor- mation on double print and the white undercoat 2 4 1 3